Digital Platforms, Strategy & Design

My experience working on websites dates back to my graduate school education at Northwestern University. At the Medill School of Journalism, I learned not only the foundations of reporting. I also learned how to publish on digital platforms.

Since then, I’ve spent more than 10 years working on digital platforms in the sports media industry, focused on both interface design and the user journey.

Purdue Responsive Screenshot for Redesign — *Responsive Screenshot for Redesign of Purduesports.com*

CBS College Sports Bowl Infographic — *A recap presented on social that the CBS sales team used on their positioning slides. I designed the graphic and assisted with the projects described.*

University of Minnesota National Signing Day Project — *National Signing Day was the highest trafficked day for our websites. I led the project for Minnesota, designing this landing page and updating it with relevant media and player news.*

Denver NCAA Championship Splash — *Created landing and splash pages for tentpole events such as national championships.*

Eichel NCAA graphic — As leader of the social media team, we planned content to promote on our B2B channels that our partners could promote or collab. These are some examples of moments I helped us promote. I also designed these graphics using Photoshop.

Kurt Warner Canton Cred NFL Hall of Fame

Arizona Cardinals Season Preview — One of my favorite projects was designing layouts to promote longform storytelling. Season previews and longform articles, I worked to give those special articles a different look and feel. This required hard-coding a template within the NFL’s existing content management system that was responsive and visually appealing.

Cardinals Scoring Summary Larry Fitzgerald graphic

*I designed graphic templates for social media and worked with our editorial team to create special artwork for articles.*

*I used Rover and Judo platforms to create unique mobile app experiences. This included match previews, recaps and injury reports.* *I also wrote copy for and sent out push notifications to these experiences as well as native articles on AZCardinals.com.*

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