Atlanta United

CBS Interactive

My career took a little bit of an unexpected deviation when I joined Atlanta United. Early on, I learned the team didn't have a team writer or a club reporter. The club was primarily posting press releases to the website and didn't have any form of editorial strategy. So, I found myself jumping in, using the reporting skills that I learned at Medill and writing more pieces to post to the club's official website.

The result has been positive in several ways. First, we've revived storytelling as a key value of our digital content. We partner with video to interview players and tell their stories. Creating more original content has also helped us increase our SEO. Atlanta United, an already recognizable brand in Major League Soccer, continues to grow into a destination website for our fans.

CBS Interactive Advanced Media is a division of CBS Interactive (CBSi), the premier online content network for information and entertainment. With hundreds of millions of monthly unique visitors from around the world, CBSi is a global top 10 web property and the largest premium content network online. Within the sports industry, CBSi is home to CBSSports.com, MaxPreps.com, 247 Sports and, a network of over 100 official athletic digital platforms across college programs and professional teams and leagues. 

The branch I worked for, formerly known as the College Sports Network, provided digital service to over 100 college and league websites. We partnered with them in online initiatives, strategized detailed game day content plans, and provided support for our live stat GameTracker product during games. As leader of the social media team, I also led content creation for the official brand accounts.